Hey! I'm Julie, a busy mother, embroidery artist, and all-around craft lover.
My passion and mission are to make embroidery fun and easy, with online patterns and tutorials.
At Clever Poppy, we focus on progress over perfection. We give you everything you need in one place, to make getting started as simple as possible.
Our Story
When I first went on maternity leave from my soul-sucking corporate job, I fell in love with DIY crafts.
But my life was busy, and I wanted someone to hand me the inspiration, equipment, and instructions to let me skip to the fun part –making beautiful things.
When I couldn't find it, I made it happen!
Clever Poppy initially started as a DIY blog, to help people make those pops of beauty for their homes that you see on your Instagram feed.
Fast forward seven years, and I've honed in on my passion- modern embroidery!
Our Passion
At Clever Poppy, we focus on teaching everyone from absolute beginners to more experienced stitchers embroidery with our kits. These kits come with everything you need, including all the supplies and step-by-step video instructions. We have heaps of cute designs to choose from but we would recommend starting with a stitch sampler if this is your first time doing embroidery.
We also have a thriving membership called 'The Maker's Academy,' which has all of our patterns and technique tutorials in one place.
Clever Poppy has helped guide thousands of women from Excited Newbies to Confident Makers (and beyond) in modern embroidery, through our kits and membership.
We love seeing the amazing creations our customers make and the joy they experience from making embroidery art that they're proud of!
But more than that, we love hearing about the mindset transformation as they experience the benefits of taking time out to stitch - the relaxation, focus, and peace we feel when making something.
It's so fulfilling to have something beautiful to share with friends and family. And to take time to care for ourselves!
Our Community
At Clever Poppy, we believe embroidery should be fun, modern, and totally doable even if you’ve never picked up a needle before! Our designs have been featured in USA Today’s 10 Best, and we’re all about helping you create something beautiful with your own two hands. With easy-to-follow patterns, step-by-step guidance, and a warm, welcoming community, we’re here to make your embroidery journey inspiring, relaxing, and oh-so-rewarding.
Over many years of crafting, we’ve built a thriving community of over half a million followers across Instagram and Facebook! Come join us for a peek into our crafty, busy, and beautiful world—where we share creativity, inspiration, and all things embroidery.
If you want to learn more about embroidery and our business, then you can join our community in Facebook and Instagram.
You can also join our FREE beginner Facebook community 'Embroidery for Beginners with Clever Poppy' for more stitching tips and inspiration.
